Growth marketing for aesthetic practices

Your results speak. Your marketing should catch up.

thechrisbryan builds growth systems for medspas, injectors, and dermatology practices — marketing, retention, operations, and the numbers, all working together to fill the chair and protect the margin.

Consult volume — 90 day plan
+142% booked consults
Rx: weekly content cadenceRx: retarget past consults
3.4xReturn on ad spend
−31%Cost per booked consult
90 daysTo first full cycle
Built for
Medical spasInjectors & aesthetic nursesDermatology clinicsPlastic surgery practicesLaser & skin studios

Who this is for

Let's save each other some time.

This works best for practices at a specific stage — here's how to tell before you book the call.

✓A fit if

  • You're already generating consistent consults and want to scale past referrals
  • You have staff (or are ready to hire) to handle more booked volume
  • You want one team accountable for marketing, retention, and ops — not five vendors
  • You're comfortable being on camera occasionally, or want a camera-optional system built around your voice

–Not yet if

  • You're pre-launch or under six months old, with no consult history to build from
  • You're looking for a single one-off project, not an ongoing partner
  • Your booking or intake process can't handle more volume yet — we'd fix that first
  • You're comparing on price alone; we're priced for the return, not the cheapest quote

wins

What "growth" actually looks like on a P&L.

A sample of the numbers we track with practices in an active engagement.

+142%
Qualified consult bookings, 90 days
3.4x
Return on ad spend
−31%
Cost per booked consult

Illustrative example based on a typical engagement. Results vary by practice, market, and starting point.

Our service

A growth menu, not a bundle.

Practices rarely have one problem — it's usually demand, retention, the back office, and the numbers, all at once. We work on whichever of these your practice actually needs, prescribed after the diagnosis, not sold as a package.

01 — Marketing

Marketing & acquisition

02 — Retention

Retention & CRM

03 — Operations

Operations & systems

04 — Financial

Financial services

05 — Legal

Legal & compliance support (partnered with credible law firms)

06 — Coaching

Business development & coaching

The Approach

We treat your funnel like a chart,

Dx

Diagnose

Week 1–2

Before anything gets built, we find out where the practice is actually losing patients and revenue.

  • Funnel & channel audit

    Every active channel — paid, organic, email — reviewed against booked consults, not just traffic.

  • Financial & ops snapshot

    Pricing, retention data, staffing capacity, and booking flow reviewed against margin.

  • Patient Journey Review

    Inquiry-to-consult experience tested for response time, handoffs, follow-up, and the moments where patient confidence drops.

  • Diagnostic delivered

    Findings and priority levers walked through in a single working session.

Rx

Prescribe

Week 2–3

The diagnostic becomes a plan — scoped to what your team can actually execute, not a generic package.

  • Priority sequencing

    Which lever gets pulled first, based on where the biggest leak actually is.

  • 90-day roadmap build

    Channel-by-channel targets, owners, and review cadence mapped out.

  • Success Metrics Set

    E priority gets a baseline, target, owner, and review cadence so progress can be measured from day one.

  • Scope & sign-off

    What we own versus what stays in-house, confirmed before anything goes live.

Tx

Treat

Ongoing

We run the plan and stay in the numbers with you — nothing goes live and gets forgotten about.

  • Build & launch

    Campaigns, content system, or ops fixes go live against the roadmap.

  • Monthly review

    Performance measured against targets set in the roadmap, not vanity metrics.

  • Weekly Pulse Check

    Leads, consultations, conversion, and execution blockers reviewed early so problems are corrected before the monthly review.

  • Adjust & compound

    Underperforming levers cut, working ones scaled, plan updated in real time.

Inside the engagement

How this actually works, in more detail.

The Diagnose / Prescribe / Treat timeline is the shape of it. This is what's underneath.

  • 01

    Reflection

    How does your practice show up?
    ‍We uncover how your brand, messaging, and digital presence influence patient perception.

  • 02

    Perspective

    What does your patient experience?
    ‍We analyze the journey from discovery to consultation and identify moments where trust is built or lost.

  • 03

    Connection

    How do patients take the next step?
    ‍We identify opportunities to create a smoother path from interest to consultation.

  • 04

    Evolution

    Where can your practice go next?
    ‍We develop strategic opportunities to help your practice grow with intention.

What we actually work in
Growth system map
6 disciplines, one roadmap
AdvertisingBuilt for consults, not clicksCRM & automationFollow-up before a lead goes coldAnalyticsOne number, not five dashboardsBooking & opsFixing the handoff, not just the adLegal & contractsPaperwork that holds upBusiness devTurning demand into a trained teamYOURPRACTICE

Platform-agnostic — we work inside whatever you already run, or help you choose one during the diagnostic.

Inside the box
Thechrisbryan
Your Mirror Method™ ReviewA private analysis of how your practice is perceived, experienced, and positioned.
  • How your practice is perceived, differentiated, and communicated to perspective patients.
  • The experience patients go through from first discovering your practice to scheduling a consultation.
  • Identifying opportunities across your marketing, operations, and patient experience to support your next stage.
  • A prioritized plan outlining the highest-impact opportunities and recommended next steps.
The Mirror Method™ reveals the gaps between the experience you provide and the experience patients percieve.

Case studies

Results from the field.

Delivered in partnership with Healthcare Success , a healthcare marketing agency we work alongside for SEO and paid search execution.

VEIN TREATMENT · KNOXVILLE, TN

Dominating local paid search in a thin-content category

Tennessee Vein Center had low online visibility and limited reach beyond its immediate market. A twelve-month SEO and paid search strategy fixed the content gaps and rebuilt local presence.

In partnership with Healthcare Success

Conversions+256%
Clicks+196%
Impressions+101%
Organic search+86%
DERMATOLOGY · 17+ LOCATIONS, IL/IN

Building dominant local search across every location

Illinois Dermatology Institute had near-zero local search visibility across 17 locations. A multilocation Google Business Profile overhaul and a new SEO-first website rebuilt visibility market by market.

In partnership with Healthcare Success

GBP views+243%
Local searches+114%
Organic clicks+82%
Keyword rankings+78%

In their words

What it's like to work with us.

Client review
Chris is wise beyond his years and I'm excited to see him established at such a young age. I have learned so much from him in a short period of time. He's running three successful business and I'm still buidling my first. Chris has been coaching me on how to make my business successful. Since meeting with Chris my business has grown dramatically from the ground up.
Dunstan VassarFinancial Advisor
Client review
Chris is well-versed, organized, and respectable professional who is easy to connect and provides simple-to-understand knowledge & supportive guidnace to help smoothly navigagte through business growth ideas, goals, and visions. He is a great listener, relatable, down-to-earth, humble, caring, values authenticity, and finds joy in helping others be successful. Chrisbryan is a great consultant and fun to work with. I am grateful for his support.
Sandy PhetsanyMental Health Instructor
Client review
I highly recommend Bryan if you're looking to expand your business. Bryan is always looking out for the best interest for the business to help you grow within yourself. He's very positive, responsive, knowledgeable, and passion in what he does! He's helped my business grow and expand since my grand opening.
Nancy ThaiPersonal Brand

Questions

Before you book the call.

How is this different from a typical marketing agency?+

Most agencies run one channel and hand you a dashboard. We diagnose the whole funnel — marketing, retention, operations, and the numbers behind them — and only build out what's actually broken, instead of selling every service by default.

What if I'm already running ads with someone else?+

We still start with the diagnostic. If what you have is working, we leave it alone and focus on the gaps around it — retention, operations, or wherever the funnel is actually leaking.

Will you work with another practice in my area?+

We cap how many practices we take on per market and treatment category, so we're not building the same playbook for two competitors down the street from each other. Ask about availability in your area on the call.

How do you handle patient privacy in ads and content?+

Campaigns and content are built to stay within platform advertising policy and patient-privacy norms for the medical aesthetics space — no identifiable patient data in ad targeting, no before/afters used without documented consent from your practice.

How involved do I need to be day to day?+

Minimal on execution, present for the monthly review. The content system in particular is built to run camera-optional, so it doesn't depend on your calendar to stay consistent.

What's the minimum commitment?+

The diagnostic stands alone as a first engagement. The growth partnership runs in 90-day cycles and is renewed based on results, not locked into a long-term contract.

What happens if the plan doesn't work?+

That's what the guarantee above covers — if we miss the targets set in your roadmap without a clear, documented reason, we keep working at no additional cost until we hit them.

Do you work with multi-location or multi-provider practices?+

Yes — the diagnostic adjusts to cover shared brand assets versus provider-specific ones, and the roadmap accounts for how leads should route across locations or providers.

Do you work with practices outside your local market?+

Yes — engagements run remotely and we've worked with practices across multiple markets. Time zone overlap for calls and reviews is scoped during your strategy call.

Free resources

Not ready to book yet? Start here.

Four free diagnostics, one for each growth lever. Takes ten minutes, tells you exactly where your practice is leaking.

Operations

The Practice Operations Diagnostic

24 checkpoints across booking, follow-up, front desk, and systems — find out where consults are getting lost before they book.

Marketing

Consultation Conversion Scorecard

[One to two sentence description of what this guide covers and who it's for.]

Retention

Losing clients after consultations

More consultations don’t automatically mean more procedures. This guide reveals the exact moments where patient confidence drops, follow-up fails, and qualified prospects disappear before booking.

Financial

Patient Retention Leak

You may not have a lead problem — you may have a retention problem. This diagnostic shows where patients quietly stop coming back and where recurring revenue is leaking out of the practice.

Behind the work

Most practices don't have a demand problem — they have a positioning problem. My job is to make the case for why this provider, before I ever make the case for a discount.
ChrisbryanFounder, thechrisbryan
Book a call →
[5+ Years]
In consulting
[20+]
projects completed
82%
Success Rate

Investment & guarantee

Priced for the return, not the invoice.

Engagements are scoped around what's actually being solved for your practice, not a flat retainer copied from another agency.

  • DiagnosticOne-time

    The full funnel and ops audit, plus your 90-day roadmap. Credited toward your first month if you move forward with a partnership.

  • Growth partnershipMonthly retainer

    Scoped to the levers we're actually running for you — marketing, retention, operations, or all three.

  • Performance componentTied to results

    A portion of the fee is tied to booked consults or revenue against your roadmap — not just activity.

The guarantee

If the plan doesn't move the numbers, we keep working — free.

Every engagement is scoped against the targets set in your 90-day roadmap. If we miss them without a clear, documented reason, we keep executing at no additional cost until we hit them.

  • Applies once the diagnostic sets your targets
  • Full transparency on what's tracked, and why
  • Exact terms are confirmed on the strategy call

Ready when you are

Let's build a system that fills your calendar with the right patients.

One call. No obligation. We'll tell you where the funnel is actually leaking.